Attend China International Import Expo?

Here are our practical tips for doing business in China right now: brands, business cards, etc.

The fifth China International Import Expo (CIIE) starts from tomorrow (November 5) until November 10. The CIIE was first announced in May 2017 by President Xi Jinping at the Belt and Road Forum as a platform to actively open up the Chinese market to the world in support of trade liberalization and of economic globalization. Since the first exhibition, significant events have taken place in the global world and changed the business landscape. Although the CIIE remains a top priority for many global companies, as it is recognized as a platform to connect with the Chinese market and launch innovative products or services.

For those attending the CIIE for the first time, navigating the world of business in China can be daunting and challenging, we offer practical tips to demystify doing business in China.

Protect your brands

The Trademark Law of the People’s Republic of China uses a “first-come, first-served” approach when filing an application with the Trademark Office, with approved applicants having priority over subsequent trademark application in similar product categories. Therefore, before entering the Chinese market, the first step is to file for trademark registration. in China.

However, companies can object if they discover that their mark is previously published in the Trademark Gazette, within three years. Otherwise, the company may request cancellation, if the trademark has been registered for more than three years without any use,

Present your business cards

Business cards are essential in China. During the first meetings, the parties concerned will present their name card during the introduction, holding the card with both hands, facing upwards. Non-Chinese cards will usually include information in Chinese that matches the native language on the card. In today’s digital age, business cards can be presented in electronic form, as is the case for WeChat users. (Tip: If you’re doing business in China, WeChat is a must.)

Prior to commercial negotiations, it is essential to carry out due diligence. For example, the business scope of the business should be verified. In China, businesses are limited to business activities defined in the business scope. Any activity exercised outside the social perimeter of a company is prohibited, unless the company modifies the perimeter by first modifying its articles of association and then completing the modification formalities. If the business activity is not recorded in the scope of business, then the company is, in all likelihood, illegally carrying out activities outside its scope of business.

Make sure the contract is affixed with the company seal

Without the affixing of the corporate seal on the contract, the contract is null and void. Every registered business is required by law to hold a set of corporate seals (sometimes referred to as a “corporate seal”), which is presented to the public security bureau for approval. Once the corporate seals are approved, they are micro-fined and registered with the government. The main seal of a company is the company seal, which is the representative of the company and used to conclude contracts. Upon the affixing of the corporate seal, a contract is concluded and effective.

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