Genpact expands its experience business, Rightpoint, with the acquisition of Hoodoo Digital

Acquisition enhances Rightpoint’s Adobe capabilities and helps customers implement seamless customer experience journeys to drive growth in a digital economy

NEW YORK, January 4, 2022 / PRNewswire / – Genpact (NYSE: G), a global professional services company focused on digital transformation, today announced the expansion of its experience business, Rightpoint, with the acquisition of Hoodoo Digital, a Digital experience consulting firm with deep Adobe expertise. solutions.

New Genpact logo – September 2017 (PRNewsfoto / Genpact)

The acquisition reinforces Genpact’s strategy of fusing experience and process innovation to help customers drive end-to-end digital transformation and win in the growing experience economy. This is the latest in a series of investments that Genpact has made over the past five years – including its acquisition of Rightpoint in 2019 – to develop world-class expertise to help its global customers lead a successful meaningful transformation that puts people at the center – from employees to customers and consumers.

Hoodoo Digital has deep expertise in creating innovative customer experiences for leading companies across multiple industries and is an Adobe Platinum Solution Partner. The acquisition expands Rightpoint’s capabilities to help customers manage their content, commerce and marketing operations across the enterprise, driving smarter insights and more strategic impact.

“Today’s businesses need agile, experience-driven operations that can quickly extract data to generate actionable insights to compete in a digital world with ever-changing business models,” said Katie stein, Strategy Director and Global Business Leader, Business Services, Genpact. “The combination of Rightpoint’s tremendous expertise and Hoodoo Digital’s in-depth knowledge of Adobe solutions will enable our customers to accelerate the transformation of their customer experience to drive growth. “

Hoodoo Digital’s expertise with Adobe Experience Manager and other Adobe applications complements Rightpoint’s existing capabilities to provide customers with an end-to-end solution that seamlessly integrates digital content, e-commerce, analytics data and marketing operations. Adobe cites Adobe Experience Cloud apps as its biggest market opportunity, with a total addressable market of 110 billion dollars in 2024.(1)

“Adopting a connected data and content ecosystem is the key to creating the best experiences, whether for customers or employees,” said Ron shamah, President and CEO, Rightpoint. “Hoodoo Digital’s in-depth knowledge of Adobe solutions is a critical unlock in advancing Rightpoint’s leadership in delivering superior experience-based transformation. “

Hoodoo Digital is headquartered at Salt Lake City, Utah and founded in 2017 by digital strategists with decades of expertise in successfully managing user experience, digital marketing, and design solutions for clients.

“Hoodoo Digital and Rightpoint share a common vision to enable businesses to deliver the best possible experiences to their customers,” said Andy wakefield, co-founder of Hoodoo Digital. “Bringing our teams together expands our design and strategy capabilities and provides an incredible talent pool to jointly design winning solutions that drive revenue growth for our clients. “

With this acquisition, Rightpoint becomes a Platinum Partner of the Adobe Solution Partner program. Platinum Partners are a select group of regional companies that have achieved a higher designation in a particular Adobe geographic area. Platinum Partners develop specialized Adobe practices across multiple Adobe Experience Cloud solutions.

“As an Adobe Solutions Partner, Hoodoo Digital is well versed in Adobe Experience Cloud applications and has a solid track record of delivering digital experience solutions tailored to the needs of its customers,” said Tony sanders, Senior Director, Partner Sales for the Americas, Adobe. “We are delighted for our customers who will benefit from the strength of this combined company and look forward to continuing to work with Hoodoo Digital and congratulate Rightpoint on its growth within the Adobe family of partners.”

Terms of the contract are not disclosed. Canaccord Genuity Group was the exclusive financial advisor to Hoodoo Digital.

(1) Adobe Financial Analyst Meeting, December 16, 2021

About Rightpoint

Rightpoint, a Genpact (NYSE: G) company, is a global leader in experience. More than 700 employees in 12 offices work with clients end-to-end, from defining and activating the vision to ensuring continued relevance in the market. Our diverse teams lead with empathy, data and creativity, always at the service of experience. From whiteboard to deployment, we help our clients integrate experience into their operations, from front to back office, to accelerate digital transformation through a human-centric lens. Rightpoint serves over a quarter of the Fortune 1000 companies. For more information, visit and connect with us on LinkedIn, Twitter, Facebook and Instagram.

About Genpact

Genpact (NYSE: G) is a global professional services company driving business transformation. Guided by our goal – the relentless pursuit of a world that works better for people – we drive digital innovation and smart digitally enabled operations for our customers. Guided by our experience reinventing and executing thousands of processes for hundreds of clients, many of whom are Global Fortune 500 companies, we are driving real-world transformation at scale. We think with design, dream digitally, and solve problems with data and analytics. By combining our expertise in end-to-end operations and our AI-powered platform, Genpact Cora, we focus on the details – all 100,000+ of us. From New York at New Delhi, and over 30 countries in between, we connect every point, reinvent every process and reinvent the way businesses operate. We know that reinventing every step from start to finish creates better business results. Either way, we’ll be there with you – accelerating digital transformation to create bold, lasting results – because transformation happens here. Get to know us on and on LinkedIn, Twitter, Youtube, and Facebook.

About Hoodoo Digital

Hoodoo Digital brings simplicity to the complexity of Adobe Experience Cloud implementations. Using an optimized implementation process and a suite of software tools, Hoodoo offers solutions that use the latest features from Adobe Experience Cloud and Workfront to deliver highly effective tool sets for teams. marketing to achieve their daily goals. To find out more, visit or follow us on Twitter: @HoodooDigital.

Safe harbor

This press release contains certain statements regarding Genpact’s future expectations, plans and prospects that constitute forward-looking statements, as defined in the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. In certain circumstances, you may identify these statements by – terms such as “expect”, “anticipate”, “intend”, “plan”, “believe”, “could”, “could”, “must”, “should” “,” Want “and variations of such similar words and expressions, or the negative of such similar words or expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those contained in these forward-looking statements. These risks, uncertainties and other factors include, without limitation, the accuracy of our assumptions about trends in our market, our ability to successfully complete or integrate strategic acquisitions, our ability to derive the expected benefits from acquisitions. strategic, our ability to manage growth, our ability to implement and earn revenue from new service offerings, as well as other risks detailed in our reports filed with the United States Securities and Exchange Commission, including including Genpact’s annual report on Form 10-K and quarterly reports on Form 10-Q. These documents are available at Genpact may from time to time make additional written and oral forward-looking statements, including statements contained in our documents filed with the Securities and Exchange Commission and in our reports to shareholders. Although Genpact believes that these forward-looking statements are based on reasonable assumptions, you are cautioned not to place undue reliance on these forward-looking statements, which reflect management’s current analysis of future events and should not be taken as representing management’s expectations or beliefs. from any date subsequent to the time they are made. Genpact assumes no obligation to update any forward-looking statements that may be made from time to time by or on behalf of Genpact.


For Genpact:
Danielle D’Angelo
+1 914-336-7951
[email protected]

For Hoodoo Digital:
Thomas dickens
+1 801-901-2820 ext: 837
[email protected]



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