The Road to Pitstops and Autonomous Setups

Here are three perspectives for automakers trying to meet consumer expectations as we move toward greater range in consumer vehicles:

1. As cars become part of consumers’ digital lives, the vehicle experience will be defined more by artificial intelligence (AI) and computing power than mechanical power. A vehicle equipped with a digital chassis and connected to the cloud has the potential to become a unique experience on wheels. Consumers can personalize and improve their car throughout its life cycle in response to the manufacturer’s differentiated offerings. Cloud-connected vehicles, constantly capturing and processing information from their surroundings, are ripe for deep consumer engagement and personalization. Car buyers have the ability to integrate advanced driver assistance features (ADAS) and digital services into vehicles when ready.

2. ADAS functionality will not be the only solution. ADAS features will include a continuum of capabilities progressively impacting safety, comfort and convenience. Automakers can expand the rear view camera in new vehicles to provide more robust driver assistance with additional cameras, multiple radars, and lidar for higher levels of autonomy. Having the right sensors, computing power and artificial intelligence software will be key to improving perception around the vehicle so it can plan and act for safe driving in ever-changing driving conditions. In addition, manufacturers will also need to adjust these ADAS solutions to the specific regulatory environments of different geographies.

3. This connected computer on wheels equipped with sensors opens up several services and monetization models for OEMs. Connected processing is also becoming an edge data source for various applications. A new framework of multi-layered maps is emerging, which is essential for autonomous driving. As these maps are used by vehicles to better sense their surroundings, car perception can also detect deviations, enabling up-to-the-second updates of these HD maps. Additionally, these perception mechanisms can inform traffic management and emergency response databases. The results are more efficient transport systems and improved safety for all road users thanks to this additional intelligence.

Now is the time for manufacturers to differentiate themselves and take ownership of the consumer experience in the vehicles they produce. The software-defined digital chassis at the heart of the vehicle enables new customization, allowing automakers to extend their reach in the vehicle. With the ability to make car ownership more convenient, manufacturers can offer services such as predictive maintenance, entertainment, location tracking and alerts. They can also create a full range of features to avoid collisions and prevent injuries.

Join Anshuman Saxena, Senior Director of Product Management at Qualcomm Technologies, Inc., to learn how automakers can best utilize new technologies driving change in the automotive industry. He will describe how a modular approach to ADAS encompassing hardware and software will enable OEMs, Tier 1 suppliers and ISVs to create flexible and scalable ADAS solutions. Qualcomm has long-term working relationships with automakers to contribute to the digital transformation of the automotive industry. Using the Snapdragon® Digital Chassis™ and our extensive technology expertise can help ease the transition for automakers. Learn more at

Snapdragon Digital Chassis is a product of Qualcomm Technologies, Inc. and/or its affiliates.

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