Wisconsin BBB gives tips for back-to-school tech shopping

MADISON, Wis. (WMTV) – As demand for classroom technology increases, the Wisconsin Better Business Bureau (BBB) ​​said online shoppers are more vulnerable than ever to shopping scams.

According to the BBB, the pandemic age of learning has brought about a shift in the educational landscape, particularly highlighting the role of technology in the classroom.

“Digital learning tools are replacing traditional school supplies, driving technology sales up 37% year-over-year,” said Deloitte Market Research.

The BBB said shortages of supplies such as computer chips can particularly expose online shoppers looking for cheap, reliable technology to scams.

Buyers can also be targeted with fake offers, advertisements and attractive but bogus websites in these scams, the BBB said.

BBB experts said those looking for a bargain on cheap, quality class tech online should be wary and take their advice:

  • Shop with retailers you know: If you’re shopping online, BBB said major investments such as laptops, tablets or other accessories should be purchased from companies you know and trust to ensure quality and convenience. quality service.
  • Beware of fake brands: BBB said fraudsters can use the name, logo or other characteristics of brands people trust – consumers should carefully examine a website and verify before making purchases.
  • Approach low prices with caution: Bargains and short-term sales could signal a scam, as always, the BBB said, if the price seems too good to be true, it usually is.
  • Know the brand: The BBB said some companies rarely offer sales. If a site offers a discount, the product may be used, refurbished, or a scam.
  • Know what you are buying: The BBB said that setting a budget, figuring out what features you need, and comparing options when looking for a reliable seller will usually result in a reliable purchase.
  • Know your seller: Some big-box websites allow small sellers to list items on their websites, the BBB said shoppers should be careful who exactly they buy a product from.
  • Buy early: The BBB said the best way to avoid supply shortages is to make tech purchases now. It can also prevent higher prices and scams.

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